Drive rate of sale through the vending channel

Vianet

For several decades, brand owners have utilised vending as a direct and “personal” route to market for their products. By comparison to other channels, vending commands high-margins and enables brand owners to uniquely connect with customers.

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The Vianet system has already increased Brand Owner profit and protected brand integrity through:

  • Provision of objective sales data (directly from the machines) that constitutes ground-breaking channel insight
  • Service alarms or analyses that enable in-house or third-party operators to improve product availability and reduce overheads

 

Our customers have achieved this by:

  • Increasing product rate of sale
  • Acquiring fresh, real-time consumer and channel insight
  • Protecting and enhancing brand integrity
  • Monitoring third-party contractors to ensure compliance with KPI's

New, affordable and complementary technologies are emerging that integrate with our telemetry solutions to offer brand owners new opportunities to connect with and understand their consumers:

  • Cashless sales via Contactless Credit Cards (CCC) or mobile phone payment (NFC)
  • In future, interactive screens will provide brand connection and product information

 

To be ready for tomorrow, you must act now.

Vianet is already working with leading brand owners in several FMCG categories (cold and hot beverages, snacks, ice-creams, etc.) to retro-fit existing and factory installed new machines. These companies have the historical data and fresh consumer and channel insight to guide their major forward investment decisions.

  Business Lever Benefits
IncreAsed Profits Optimise routes, reduce headcount and vehicles Reduction in operating costs
Reduction in lost sales due to stock-outs Optimising planograms Increased machine throughput
Identify and fix simple faults remotely or with a planned visit
Maximise machine revenue		 Reduction in service costs
Optimise planograms Increased rate of sale
Improved asset utilisation Alerts to improve fault to fix time Improve machine uptime
Improved category planning Improve product availability & category management
Identify and remove unviable machines Reduced operating costs
Asset protection for brand owners Ensure SLA's are met by operators Managing costs ensuring brand availability
Brand equity protection Identify non-compliant Operators and sites
Channel and category insite		 Ensuring correct brands are available at the correct price
Ensuring good customer experience